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Exeter College give City a Brazil boost

18 July 2014

Local educational institution supporting City in South America

Exeter’s award-winning college is getting behind the Grecians’ history-making return to Brazil.

With Exeter College very firmly seeking to build internationally on its award winning status as Britain’s premier provider of further education, Exeter City’s historic return to Brazil, 100 years after becoming the first team to ever play the Brazilian national team, is the perfect vehicle for the college to increase its brand awareness in Brazil.

With its young population, emerging middle class and economic growth all providing a demand for further education, particularly in the field of languages, Brazil is one of the prime target markets for the college to seek overseas students from. 

Allied to Exeter City’s high-profile visit to once again play in the Laranjeiras Stadium, it made being one of the key sponsors of the trip a natural way for the college to raise its brand profile in Brazil and on an even wider stage, given the interest the 100-year celebration match is attracting in the UK, in Brazil and internationally.

The club will wear the college logo on the back of its shirt and display the college brand at all media and public appearances as well as at the three matches arranged.

Julian Tagg, the club’s Vice-Chairman and Executive Director of Sport said: “We are very close in a number of ways with the college, both on the playing side and in the provision of educational services via our Football in the Community department, which works with over 50,000 young people per year, including a large number who are in full time education at the club itself. 

“I have personal experience over many years of the college and Exeter City Football Club is extremely proud of the college, its management and staff and our relationship with them all. 

“To carry their logo with us as we complete a piece of football history is pleasure enough but knowing that by doing so we are helping the prosperity of the city and the growth of the college is an even greater source of satisfaction.”

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