Sponsors renew to take partnership to a decadeJohnstone's Paint has renewed its sponsorship of The Football League Trophy for the 2015/16 season, taking the premium paint brand’s partnership with The Football League into its tenth season.
The 2015/16 Johnstone’s Paint Trophy will begin during the week commencing August 31 with the 48 competing clubs from Leagues 1 and 2 split into the traditional Northern and Southern sections. The competition will conclude on April 3 at Wembley Stadium with the winners earning up to £124,000 in prize money from a record fund.
The Football League’s Chief Executive, Shaun Harvey said: “Ten years of continuous support is an outstanding level of commitment from a sponsor and I would like to offer my grateful appreciation to Johnstone’s Paint for continuing what is comfortably the longest and most successful sponsorship in the history of this competition.
“The Johnstone’s Paint Trophy remain a great opportunity for League 1 and 2 clubs to achieve their own piece of cup glory and enjoy the financial rewards associated with such success. As demonstrated last season when Bristol City became the first club to win the competition for the third time and along the way earned £700,000 of additional income.”
Jason Metcalf, the Marketing Director of Johnstone’s Paint said: “We are extremely proud of the way the sponsorship has developed over the last nine years and delighted to be extending the agreement into a tenth season.
“The competition has gone from strength to strength and it was fantastic to have more than 72,000 fans at Wembley for the 2015 final between Bristol City and Walsall in April, an extra special occasion for us as it coincided with the 125th anniversary year of Johnstone’s Paint.
“We are very proud that we have engaged with millions of people throughout the sponsorship and look forward to continuing to strengthen our relationship with clubs and their legions of fans moving forward.
“The sponsorship has been a huge success story and we are looking forward to working hard to ensure that continues.”